Baby Product Branding

For Tungkai, a baby product brand, I developed a complete design system including the logo, brand guide, product packaging, and Shopee website. The brand identity is rooted in the Thai idiom “ตั้งไข่,” symbolizing early growth and development. The logo features a baby holding an egg, reflecting both the name and the brand's focus on nurturing care. Every design element—from packaging to online presence—was created to convey warmth, trust, and a strong connection to early childhood.