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Curo


Category

  • Graphic designer
  • UX/UI

Tools

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Dimension
  • Figma

Year

2024

Client

I am collaborating with Compassion in Motion to rebrand their Curo product line, focusing on creating a cohesive and modern identity for their weed merchandise. This ongoing project involves designing a new logo, developing product visuals, and crafting a user-friendly website that effectively showcases their offerings. The goal is to create a seamless experience that aligns with their brand values while enhancing customer engagement.


3D Product & Poster Design

Design

In the design phase, I focused on redefining the visual identity of the Curo product line. This involved creating a new logo that captures the essence of the brand while resonating with its target audience. The design process also included selecting a color palette, typography, and overall aesthetic that would be carried across all digital and physical brand assets. The goal was to develop a cohesive look and feel that aligns with Compassion in Motion's values and the premium quality of the Curo product line.

3D Product & Poster Design 3D Product & Poster Design

Final Design

In the design phase, I focused on redefining the visual identity of the Curo product line. This involved creating a new logo that captures the essence of the brand while resonating with its target audience. The design process also included selecting a color palette, typography, and overall aesthetic that would be carried across all digital and physical brand assets. The goal was to develop a cohesive look and feel that aligns with Compassion in Motion's values and the premium quality of the Curo product line.

3D Product & Poster Design 3D Product & Poster Design 3D Product & Poster Design 3D Product & Poster Design 3D Product & Poster Design

Hi-Fidelity

Reflection

The Reflection phase provided an opportunity to review and assess the project's progress. I reflected on the design decisions made, the challenges faced during the process, and the overall effectiveness of the rebranding effort. This phase also included gathering feedback from the client and making any necessary adjustments to align with their vision. The reflection helped ensure that the final product would meet both the client's needs and the expectations of the end users.